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Winn Dixie upgrades baby care line

Diapers offer improved fit, wipes offered in 10 scents.

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By: Karen McIntyre

Editor, Nonwovens Industry

Grocery retailer Winn-Dixie has made several improvements to Kuddles, its line of diapers, formula and baby care items, sold exclusively at its stores. The improvements include a new packaging design and improved diaper performance.

“There is no need to spend more money or travel farther to get the quality baby essentials you need. We’d like to invite parents to compare Kuddles to the national brands today and see how much they can save,” says Mary Kellmanson, senior vice president of marketing for Winn-Dixie.

Specific improvements to the line include softer, snugger diapers with a back waistband; improved fit and containment as well as hypoallergenic and fragrance free liners, available through size 5 and in training pant styles; alcohol-free baby and kid wipes in 10 assorted scents including new Soothing Shea Butter, Lavender and Green Tea; and FDA-approved baby formula in 5 varieties.

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